Looking at white space opportunities for existing brands, I developed a mens pop up store concept for Gap to go back to it's heritage roots and capture a new audience with an immersive shopping experience while also blending in a vintage and nostalgic aesthetic. With customized playlists made in store, hangtags that connect each individual item of clothing with a meaningful story in Gap's history, and the ability to shop garments like "souvenirs", I hoped that the men who shopped this store would be able to revisit the experience each time they wore their purchases.